About Thematic: a Podcast from HeadStart Copywriting

by Susan Varty, Managing Partner

We are excited to announce our new marketing podcast, Thematic, debuting in February 2020.
This upcoming season, we take a deeper dive into all things marketing with each episode focused around a different theme. Included in each episode you will hear from leading industry practitioners who have great tips and insights into each theme. 
Want to know when the show goes live and where you can find it? Join our mailing list. Or, are you a marketer interested in being one of our guest experts? Please contact us.

Our 2020 Season

Upcoming episodes for our first season include the following themes (not necessarily published in the order below):
  • Content Marketing
  • Account-based Marketing (ABM)
  • Event Marketing
  • E-mail Marketing
  • Social Media Marketing
  • Automation
  • Search Engine Marketing and Optimization
  • Influencer Marketing
  • Privacy and Compliance (CASL, GDPR, PIPEDA)

Being a Guest on Thematic – What to Expect

Are you a guest expert? Here’s what you can expect from the process:
  1. Before our call we’ll send along a brief list of questions for you to review. If there’s anything additional that you’d like to cover please just let us know!
  2. We will schedule a time that works for you to have the interview. We conduct and record our interviews over the HeadStart conference line, and we will provide you with login details prior to our call.
  3. Interview calls take 30 minutes or less, generally.
  4. We aim to use short clips from multiple guests per show, so your final airtime within the episode will be a few minutes or less. If you offer content that is relevant in other episodes, too, we may use your interview clips across multiple episodes.
  5. During the interview, we may ask you to repeat an answer if there are audio issues or other factors in getting a quality clip.
  6. Rephrase the question back to us as the start of your answer (i.e.: Q: “What is your favourite part of the job?” A: “My favourite part of the job is…” etc.)
  7. If we are quiet on the other end of the call while you are talking don’t be alarmed! The call hasn’t been dropped and we promise we are listening! But we want the focus in each clip to be on your voice and message and not the “uh-huhs” and “okays” that happen in a normal phone conversation.
  8. During the final edit your clip may be edited to remove pauses, vocal flubs, restarts, etc. in the interests of time, and to present the best audio experience for the listener.
  9. Also – if you would like to write out your answers to prepare – please do, but it will be more conversational and better overall when you don’t read from your notes while recording.

Tips for Sounding Your Best on the Podcast

If you’ve never been interviewed for a podcast before (or even if you have!) here are a few suggestions on how to make yourself sound your best and make editing on our side easier overall.
  • Use a headset or headphones. Use an external microphone, if you have one, instead of the one built into your computer.
  • Keep your vocal energy up. Aim for an energy level like that of a speaker at a good TEDTalk. If your voice sounds tired or low energy the audience will feel that in the recording and might tune you out.
  • Make sure there’s a “smile in your voice.” Again, you want your voice and tone to be welcoming, even if you’re talking about serious issues.
  • Stop clearly after stating a point. (You can always start again and we can edit together a complete clip.)
  • Pause between sentences whenever possible. This makes it easier for us in the editing process.
  • If you stumble you can start over again from the start of the last sentence. We’ll pick the best delivery for the episode.
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