The Gobbler: Avoid Marketing to the Wrong Audience
Get Your Copy of Susan's Ebook
Susan Varty, CEO of HeadStart Copywriting, has written an ebook for marketers called The Gobbler: Avoid Marketing to the Wrong Audience.
In this ebook you will:
- Learn about the 5 types of audiences to avoid
- Specific campaign strategies that these types don’t like (and what to do if you need to attract them)
- The pros and cons for each audience type
Susan is also available for virtual speaking engagements based on her ebook.
Originally published in October 2020 through the American Marketing Association, New York chapter, please contact us for your free copy if the link above is not active.
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HeadStart is different because the subscription-style service offers greater flexibility and opportunities for productivity increases. As a marketer, I appreciate HeadStart because they are committed to delivering the highest-quality editorial output. Our favourite thing about HeadStart is the personalized service aspect.
Our favourite thing about HeadStart was how we could scale up our content production with a team dedicated to Briq's success. We were able to produce more long-form content and branch out into different styles thanks to HeadStart's expertise and knowledge. Lawrence — our writer — was always up to the task and recreated the Briq voice and tone through multiple content styles.
HeadStart is different because: the true care and value that they provide us. Creating content is a huge part of my role, so being able to trust an agency that captures the voice of our customer perfectly is essential. As a marketer, I appreciate HeadStart because they: are easy to work with and understand our needs.
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