How HeadStart Supports You in the Briefing Process

The writing process at HeadStart begins with an outline (also known as a brief). First, you send in the outline to us (or submit it via our private portal) and then we register it. It sounds simple, but we know how time-consuming outlining can be. Our team is here to take the headache out of the process and support you with your outlines. How can we help, you ask? 

Before you send in an outline, ask yourself these important questions: 

  • What is the title? 
  • What message are you trying to get across to your B2B audience? 
  • What are the top points/facts you need to address? 
  • What is the CTA? 
  • Do we need to quote any experts or research in this draft? 

If you are not able to answer these questions right away, then it may be best for us to get on a call with yourself or another expert on your team so that we can outline the piece for you. When we outline the piece, we’ll be able to retrieve all the information needed within the call so that you don’t have to worry about filling out any outlines. We know how busy the day-to-day of a content marketing manager is so our goal is to free up your time so that you can focus on other pressing tasks. 

With Freedom, you have two outlining calls available per month. With Freedom Plus, there is no limit to outlining calls per month. Compare our subscription packages. 

We can be your partner to help create outlines along with all your other B2B writing needs. Our team will take some of the work off your plate. Reach out to book an information call. 

Stay tuned for more tips, insight, and news from the team at HeadStart Copywriting. 

Photo credit goes to Judit Peter from 

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HeadStart is an extension of your team to help you finish your content projects. Call 1.416.712.4440 or contact us.