How is a subscription different from a retainer?

A retainer means you are paying in advance for a set amount of work that is pre-defined. If additional work is needed, there are extra charges. For example, you suddenly need the help of a lawyer. The lawyer estimates 40 hours of work and asks for a retainer of 40 hours. However, if the work is more complex, it might take more than 40 hours. So, for the additional hours, the lawyer charges you more money as a result.


A subscription is not for a pre-set number of pieces or hours, it is a monthly fee that is fixed. At HeadStart, there are no additional fees if significant time is spent writing on our side or if revisions are needed. Another example of a subscription service is Netflix. They bill you monthly as a subscription, but don’t charge extra fees, no matter how many hours of Netflix you watch.

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HeadStart is an extension of your team to help you finish your content projects. Call 1.416.712.4440 or contact us.