How is a subscription different from a retainer?
A retainer means you are paying in advance for a set amount of work that is pre-defined. If additional work is needed, there are extra charges. For example, you suddenly need the help of a lawyer. The lawyer estimates 40 hours of work and asks for a retainer of 40 hours. However, if the work is more complex, it might take more than 40 hours. So, for the additional hours, the lawyer charges you more money as a result.
A subscription is not for a pre-set number of pieces or hours, it is a monthly fee that is fixed. At HeadStart, there are no additional fees if significant time is spent writing on our side or if revisions are needed. Another example of a subscription service is Netflix. They bill you monthly as a subscription, but don’t charge extra fees, no matter how many hours of Netflix you watch.
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Clients
HeadStart is different because the subscription-style service offers greater flexibility and opportunities for productivity increases. As a marketer, I appreciate HeadStart because they are committed to delivering the highest-quality editorial output. Our favourite thing about HeadStart is the personalized service aspect.
Our favourite thing about HeadStart was how we could scale up our content production with a team dedicated to Briq's success. We were able to produce more long-form content and branch out into different styles thanks to HeadStart's expertise and knowledge. Lawrence — our writer — was always up to the task and recreated the Briq voice and tone through multiple content styles.
HeadStart is different because: the true care and value that they provide us. Creating content is a huge part of my role, so being able to trust an agency that captures the voice of our customer perfectly is essential. As a marketer, I appreciate HeadStart because they: are easy to work with and understand our needs.
LET’S TALK!
HeadStart is an extension of your team to help you finish your content projects. Call 1.416.712.4440 or contact us.