Before You Send: An Email Checklist
by Susan Varty, Managing Partner
I have wanted to document an email “checklist” for a while and I thought you might find this useful, too. So, before sending an email, try this out!
- Remove the recipient’s email address. Wait, what? Yes! Hit “reply” and remove the email address. This will ensure you do not send it to someone by mistake or before you are ready.
- Take the time to write a greeting or appreciation statement. Reserve abruptness for when you are actually short on time.
- Provide context or “the why” before any asks. Email is almost always related to “an ask,” otherwise you would not be taking the time to use this checklist.
- Serve options “on a platter” to make it as easy as possible for the recipient. Write, “are you available on 2pm on Tuesday?” rather than “please let me know what times you are available for a call.”
- Read your full message out loud. This will help you correct tone, spelling and grammatical errors. If you are unsure about something, send the email as a draft to a colleague for feedback. If you are in an open work environment that prevents you from reading it out loud, try reading it backwards in your head to check for errors, and always have your automated spelling and grammar check on before you send.
- Revise. Is there a way you can make it more impactful? Can you be more concise in your message to increase clarity?
- Add a subject that will grab attention. Do this last because you will have written your core message and can now pull key ideas directly from your text. Put your ask in the subject line to get a faster response.
- Put their email address back in and click send!
That’s it! You have just sent an email you’re not going to regret later, and if you circulate this list among your staff, you will be helping to keep internal and external communications clear, correct and concise. That’s just good writing.All Posts
HeadStart is different because the subscription-style service offers greater flexibility and opportunities for productivity increases. As a marketer, I appreciate HeadStart because they are committed to delivering the highest-quality editorial output. Our favourite thing about HeadStart is the personalized service aspect.
Our favourite thing about HeadStart was how we could scale up our content production with a team dedicated to Briq's success. We were able to produce more long-form content and branch out into different styles thanks to HeadStart's expertise and knowledge. Lawrence — our writer — was always up to the task and recreated the Briq voice and tone through multiple content styles.
HeadStart is different because: the true care and value that they provide us. Creating content is a huge part of my role, so being able to trust an agency that captures the voice of our customer perfectly is essential. As a marketer, I appreciate HeadStart because they: are easy to work with and understand our needs.