Founder & Managing Partner Linkedin
Professional and Financial Services, Enterprise Technology

Susan Varty is known for her firm’s unlimited writing and editing approach to help companies attract, win and retain business.

HeadStart’s team of writers are based in Canada and call their unlimited approach “Copy-as-a-Service”. HeadStart works with companies in many different industries including professional services, cannabis, software, payment processing, managed IT services, cybersecurity, banking (including fintech and blockchain), and financial services.

An entrepreneur with a technical background, Susan is sought-after for public talks on content marketing and business strategy, speaking at the Social Media in Financial Services conference, the Global PR Summit and Digital Strategy Summit in New York.


Partner Linkedin
Consumer Brands and Business Owner Audiences

Patrick McBrine, PhD and Partner, brings a wealth of writing experience, from academic books, articles, and reviews, to digital marketing, social media content and advertising. A published author and award-winning academic and researcher, Patrick is proficient in several languages and specializes in writing marketing copy for consumer brands. He teaches Effective Writing and Communication at the university level in addition to courses on literature and the History of the English Language.

“Good writing matters in the digital age – now more than ever – and clients who want to reach their personal and business goals need to make effective communication a priority.”


Partner & Researcher Linkedin
Retail, Cybersecurity, Fintech, Blockchain and Energy

Amanda Spencer understands how data and different perspectives can uncover new opportunities critical to today’s decision makers. She brings an in-depth, investigative approach to all of her client work, uniting her experiences from the corporate world and her academic career. This combination provides clients with top-notch industry and market research, as well as thorough, quality articles and whitepapers.

A former lecturer at Brock University and OCAD University, Amanda has also worked in retail management, human resources, and corporate training. She has seen first-hand how a team – and companies as a whole – can be energized and transformed by effective communication.


Partner Linkedin
Technology and Corporate Storytelling

Stephen Kotowych is an award-winning writer, podcaster, and editor with more than 15 years of experience in fiction and narrative non-fiction. He combines his deep knowledge of product development, technology and science, with a passion for publishing.

Stephen’s strength is storytelling and he brings this perspective to every corporate assignment.

With a Masters in the history of science and technology from the University of Toronto, Stephen has also taught publishing at the Chang School of Continuing Education at Ryerson University.


Senior Writer
Emerging Technology, Health and Pharma (Cannabis)

Anthony Adams, M.A., Ph.D., is a published author and subject matter expert in multiple languages and emerging industries, including new technology and cannabis. His investigative nature and thorough approach to copywriting gives clients an edge with key insights that can break through competitors and secure their place in the global marketplace.

Originally from the US, Anthony has won numerous academic awards and was twice-nominated for the University of Toronto teaching award. Anthony brings a wealth of knowledge about human nature through the meaning of language and how it is communicated. He has a love of poetry, folklore, sagas and myth that translates into compelling stories for corporate marketing and business writing.

Danica Meredith

Director of Growth & Strategic Partnerships Linkedin
Strategy and Innovation

Danica Meredith is an innovator and leader, with strategic ideas and a desire to match people to the solutions they need.

A natural collaborator and connector, Danica has experience in enterprise technology, finance, insurance, aviation, and publishing. Her approach to solution-building is human-centered, drawing on empathy, communication, problem-solving, and strategic thinking – striving to create lasting and positive change for her clients and co-workers.

We provide a wide range of top-tier content for internal and external audiences:

Our Team

HeadStart Copywriting

HeadStart Copywriting offers professional writing services for marketers.


Our team of writers are industry-experienced professionals with academic and business backgrounds.

Based in Canada, our team of senior writers offers a flexible, process-driven approach to ensure seamless quality and delivery.


We offer an unlimited, “Copy-As-A-Service” (CaaS) subscription model that eliminates negotiation per project and helps you ramp up content production without increasing your budget.

Get started and

contact us

Professional writers make a difference – delegate your content development and get a head start! Interested in partnership? Please let us know!




HeadStart is an extension of your team to help you finish your content projects. Call 1.647.479.9783 or contact us.