Founder & CEO Linkedin
Professional and Financial Services, Enterprise Technology

Susan Varty, Founder and CEO of HeadStart Copywriting, is known for her company’s unlimited writing and editing subscription model to create content with impact. Called Copy-as-a-Service, this innovative approach helps marketing leaders win and retain customers by scaling their publishing strategy.

Founded in 2012, HeadStart’s dedicated writers are experts in research, content, tone, and style. They deliver quality for many industries including, professional services, software and technology platforms, payments, cybersecurity, healthcare, banking, retail, and financial services.

An entrepreneur with a technical background, Susan is an advocate for content marketing, process optimization, and “outside the box” business strategies. Past speaking engagements include the Social Media in Financial Services conference, the Global PR Summit, and the Digital Strategy Summit in New York.


Partner & Researcher Linkedin
Retail, Cybersecurity, Fintech, Blockchain and Energy

Amanda Spencer understands how data and different perspectives can uncover new opportunities critical to today’s decision makers. She brings an in-depth, investigative approach to all of her client work, uniting her experiences from the corporate world and her academic career. This combination provides clients with top-notch industry and market research, as well as thorough, quality articles and whitepapers.

A former lecturer at Brock University and OCAD University, Amanda has also worked in retail management, human resources, and corporate training. She has seen first-hand how a team – and companies as a whole – can be energized and transformed by effective communication.


Partner Linkedin
Technology and Corporate Storytelling

Stephen Kotowych is an award-winning writer, podcaster, and editor with more than 15 years of experience in fiction and narrative non-fiction. He combines his deep knowledge of product development, technology and science, with a passion for publishing.

Stephen’s strength is storytelling and he brings this perspective to every corporate assignment.

With a Masters in the history of science and technology from the University of Toronto, Stephen has also taught publishing at the Chang School of Continuing Education at Ryerson University.


Senior Writer Linkedin
Financial Services, Media and Technology (English and French)

Catherine Masson enjoys every aspect of the writing process: from researching and structuring ideas, to finding the right style and tone. As a former internal communications advisor in large public companies—she understands the importance of writing clearly and simply—and of creating content that resonates with different audiences.

Catherine lives and works in Montreal, and has spent most of her career to-date producing bilingual content for various industries, namely Interactive Entertainment and Information Technology. A graduate of Concordia’s Communication Studies program, she also holds a B.A. in Humanities and Social Sciences from York University’s Glendon College.

About Aislinn

Partner Linkedin
Healthcare and Pharmaceutical

Based in Montreal, Aislinn has more than 20 years of leadership experience, managing communications for multinational corporations in the healthcare, pharmaceutical, multimedia, and technology industries. Aislinn has also worked as a journalist at the Canadian Broadcasting Corporation in Radio and Television.

With a Master’s degree in Communications Management from McMaster University, Aislinn is also a part-time university instructor, teaching graduate and undergraduate level courses in communications theory and strategic management.

We provide a wide range of top-tier content for internal and external audiences:

Our Team

HeadStart Copywriting

HeadStart Copywriting offers professional writing services for marketers.


Our team of writers are industry-experienced professionals with academic and business backgrounds.

Based in Canada, our team of senior writers offers a flexible, process-driven approach to ensure seamless quality and delivery.


We offer an unlimited, “Copy-As-A-Service” (CaaS) subscription model that eliminates negotiation per project and helps you ramp up content production without increasing your budget.

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Professional writers make a difference – delegate your content development and get a head start! Interested in partnership? Please let us know!




HeadStart is an extension of your team to help you finish your content projects. Call 1.647.479.9783 or contact us.