Frequently Asked Questions

Copy-as-a-Service (CaaS) is the name of our subscription writing and editing service. CaaS is for marketers who need written content on a continuous basis and would like to consolidate and streamline their approach.

Yes, and you can read them here:

We wanted to create a seamless, time-saving process to produce high-quality, industry-focused content and reduce a marketer's workload overall when completing written work. We also wanted to help teams plan their budgets with transparent pricing and help marketers create more written content for their audience.


Our clients succeed when they work together with us over longer periods of time. We are able to streamline processes, build consistency, and learn more about our clients' industries and target audiences. This saves time and effort, delivering written content faster. It also improves quality because we work closely with you to provide options. Revisions are also included.


You can publish more content, focus on your own KPIs, promote consistency and avoid administrative tasks associated with hiring various external contractors. You can focus on other tasks to be more productive at work while using our streamlined process.

A retainer means you are paying in advance for a set amount of work that is pre-defined. If additional work is needed, there are extra charges. For example, you are suing someone and hire a lawyer. The lawyer estimates 40 hours of work and asks for a retainer of 40 hours. However, the work is more complex and it takes more than 40 hours. The lawyer charges you more money as a result.


Our subscription model is not for a pre-set amount of work, it is for an unlimited amount of writing and/or editing that you need on a monthly basis. There are no additional fees if significant time is spent on our side. For example, you sign on to Netflix. They bill you monthly, but don't charge extra fees, no matter how many hours you watch.

We need three full business days to work on each piece so it is a four (4) day turnaround time. For example, if we get a request on Monday, we will schedule it for delivery on Friday (after three full business days). We often deliver pieces sooner, depending on the type of content required, and get faster over time.


We work on pieces one after another like a "to do list" to ensure consistency with a writer who is dedicated to your account. If you send us more than one request per day, we ask for your priorities and stagger the start dates by two business days. Please contact us for more information about how we schedule items.

Yes, please contact us and we will send you specific samples related to your industry.

Yes, it is an unlimited plan, so revisions and copy editing is included. You work with your writer directly on revisions and timing may vary, depending on the revisions required.

Long-form writing and editing is included with all packages. We assign custom delivery dates based on the scope of the work involved.

Our writers work in many different industries and are top-notch researchers and subject-matter experts themselves because they work side by side with our clients.
In our experience, tone of voice, style, quality and consistency for your audience becomes the priority when you hire a writing service. This is why we work closely with clients on an ongoing basis - monthly or yearly - to deliver the right tone, style, quality and consistency for your audience.
We also record calls to pull phrases directly from subject matter experts to capture their tone and style.

Yes, for shorter pieces such as social media, press releases, selected revisions, and copy editing. Rush work is delivered back within 24 hours and clients can request two (2) pieces per month for rush service included in their package. This service is available Monday to Thursday only (not Friday).

We can get on an outlining call to help you write them. We also provide an online portal, called Nectar, to help you send us the instructions we need. Please visit our services page for package information or contact us about our packages.

Yes, we include 30 minute phone interviews with one subject matter expert, three (3) times per month. We can also help you organize/set up these calls and facilitate the call, then we write the content. Please review our services page.

Yes! You can send a list of keywords when you send us a request and we will incorporate them.

Avoiding 3rd party apps, such as Google Docs, helps us with tracking changes, version control, eliminating workflow bottlenecks, and maintaining security.
In MSWord, we can preserve the content, comments and changes and they are compatible with Google Docs. You can still use it if you like as part of your process, just download and send us the file when you are ready for us to edit/write.

By avoiding logging into to other company sites, we can also keep reference material on file for easy and fast reference for all writers, plus our Managing Editor for quality control.

Also, working with MSWord doc files ensures that you can retrieve your library of content at any time for your own peace of mind and business continuity.

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HeadStart is an extension of your team to help you finish your content projects. Call 1.416.712.4440 or contact us.