Frequently Asked Questions

Copy-as-a-Service (CaaS) is our name for unlimited writing and editing. CaaS delivers ongoing, short-form copy to our clients under a subscription model.

Yes, and you can read them here:

Yes, for written pieces in English, each under 800 words per piece. We work on pieces one after another like a "to do list" to ensure consistency with a dedicated writer. If you send more than one request per day, we set staggered start dates and contact you to prioritize the pieces.

Unlimited writing and editing is available for $2,000 USD per month when you sign on for 1 year. A month-to-month plan is available for $3,000 per month, per user. Additional users are $1,500/month/user.


If you have team members based in Canada, you qualify for Canadian dollar invoicing with applicable taxes.


For more information, please visit our services page.

We wanted to create a seamless, time-saving and cost-effective process to produce great content and reduce the tasks associated with completing written work. We also wanted to help teams plan their budgets with transparent pricing and help others create more written content overall.


Our clients succeed when they work together with us over longer periods of time. We are able to streamline processes, build consistency, and learn more about our clients' industries and target audiences. This saves time and effort, delivering written content faster. It also improves quality because we work closely with you to provide options. Revisions are also included.


You can publish more content, focus on your own KPIs, promote consistency and avoid administrative tasks associated with hiring various external contractors. You can focus on other tasks to be more productive at work while using our streamlined process.


Our clients have saved thousands of dollars on their yearly budget spend on writing and related creative services. Copy-as-a-Service will save you money and may allow you to allocate the rest of your budget to different projects.

Yes, it is an unlimited plan, so revisions and copy editing is included.

In addition to unlimited writing and editing, our clients enjoy the following benefits when partnering with us:


  • Access to our creative brief client portal called "Nectar" to register items with us automatically.
  • Ongoing, weekly email updates that let you know what we are working on for you, as well as visibility into your list of items through Nectar, 24/7.
  • Complimentary tickets to HeadStart's VIP annual spring event.
You know your industry and audience best. Our writers work in many different industries and are top-notch researchers and subject-matter experts themselves because they work side by side with our clients.
In our experience, tone of voice, style, quality and consistency for your audience becomes the priority when you hire a writing service. This is why we work closely with clients on an ongoing basis - monthly or yearly - to deliver the right tone, style, quality and consistency for your audience.
We also record conference calls to pull phrases directly from subject matter experts to capture their tone and style.

Our core team members are located in Ontario and Quebec and we have an extended network of writers in Canada who work with us on a regular basis.

Yes, please contact us and we will send you specific samples related to your industry.

In general, we require a short, email brief with very basic information. You can also use our creative brief client portal, called "Nectar", to create detailed briefs that register items with our team automatically. For more information, read this post about how much information we need.

Our standard turnaround time is three full business days after the date assigned, or three full business days after an interview with a subject matter expert. For example, if we get a request on Monday, we will schedule it for delivery on Friday by 5pm. We often deliver drafts sooner, depending on the type of content required.


We work on pieces one after another like a "to do list" to ensure consistency with a dedicated writer. If you send more than one request per day, we set staggered start dates and contact you to prioritize the pieces. For detailed examples, please read this post about our turnaround times.

Yes, we include a 30 minute phone interview with one subject matter expert for three (3) pieces per month. For full details, please read this post about interviews.

Yes! You can send a list of keywords when you send us a request and we will incorporate them. For more information, read here.

At this time, we do not log into clients' applications, workflow apps, or third-party tools such as Google Docs. This ensures we maintain a streamlined process and version control - plus the ability to increase content production quickly for our clients and ensure bottlenecks in the process are avoided.

The service is sold by user licence. For example, a Marketing Manager would be the designated user and can send us requests for written pieces. More users can be added for additional fees. Someone in procurement may be interested in purchasing multiple licences for specific team members.


HeadStart has a Service Level Agreement (SLA) similar to contracts used in the software industry. Read this post for more information about how we work with you.

We do not provide transcripts but would be pleased to write a piece based on the transcripts you send along to us with a brief. Extra fees apply if you need us to watch a video longer than 15 minutes long and then write a piece about it.

No, HeadStart closes for all Canadian statutory holidays and for two full weeks every year: the weeks of December 25th and January 1st.

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Professional writers make a difference – delegate your content development and get a head start! Interested in partnership? Please let us know!




HeadStart is an extension of your team to help you finish your content projects. Call 1.647.479.9783 or contact us.