Frequently Asked Questions

Copy-as-a-Service (CaaS) is our name for unlimited writing and editing as a subscription. Watch our explainer videos about how it works.

Yes, and you can read them here:

We wanted to create a seamless, time-saving process to produce high-quality, industry-focused content and reduce a marketer's workload overall when completing written work. We also wanted to help teams plan their budgets with transparent pricing and help marketers create more written content for their audience.


Our clients succeed when they work together with us over longer periods of time. We are able to streamline processes, build consistency, and learn more about our clients' industries and target audiences. This saves time and effort, delivering written content faster. It also improves quality because we work closely with you to provide options. Revisions are also included.


You can publish more content, focus on your own KPIs, promote consistency and avoid administrative tasks associated with hiring various external contractors. You can focus on other tasks to be more productive at work while using our streamlined process.

A retainer means you are paying in advance for a set amount of work that is pre-defined. If additional work is needed, there are extra charges. For example, you are suing someone and hire a lawyer. The lawyer estimates 40 hours of work and asks for a retainer of 40 hours. However, the work is more complex and it takes more than 40 hours. The lawyer charges you more money as a result.


Our subscription model is not for a pre-set amount of work, it is for an unlimited amount of writing and/or editing that you need on a monthly basis. There are no additional fees if significant time is spent on our side. For example, you sign on to Netflix. They bill you monthly, but don't charge extra fees, no matter how many hours you watch.

We need three full business days to work on each piece. For example, if we get a request on Monday, we will schedule it for delivery on Friday by 5pm EST. We often deliver pieces sooner, depending on the type of content required, and get faster over time.


We work on pieces one after another like a "to do list" to ensure consistency with a dedicated writer. If you send more than one request per day, we set staggered start dates and contact you to prioritize the pieces. Watch a video about our turnaround times.

Yes, please contact us and we will send you specific samples related to your industry.

Yes, it is an unlimited plan, so revisions and copy editing is included.

Yes, for written pieces fewer than 800 words (on a continuous basis) so we can meet our standard turnaround times. Long-form writing is included as well, but with custom delivery dates assigned.


We work on pieces one after another like a "to do list" to ensure consistency with a dedicated writer. If you send more than one request per day, we set staggered start dates and contact you to prioritize the pieces.

Long-form writing and editing is included with all packages. We assign custom delivery dates based on the scope of the work involved. Some items may be priced separately, depending on what is needed, or the research involved.

You know your industry and audience best. Our writers work in many different industries and are top-notch researchers and subject-matter experts themselves because they work side by side with our clients.
In our experience, tone of voice, style, quality and consistency for your audience becomes the priority when you hire a writing service. This is why we work closely with clients on an ongoing basis - monthly or yearly - to deliver the right tone, style, quality and consistency for your audience.
We also record conference calls to pull phrases directly from subject matter experts to capture their tone and style.

We can get on an outlining call to help you write them. Our "Freedom" package includes two (2) outlines per month. Our "Freedom Plus" package includes up to seven (7) outlines per month so we can do the outlining for you based on your working titles. And our "Total Freedom" package includes unlimited outlines. Please visit our Services page for more information or contact us for all package details.

Yes, we include 30 minute phone interviews with one subject matter expert, three (3) times per month with our "Freedom" package. Please review our Services page.

Yes! You can send a list of keywords when you send us a request and we will incorporate them. For more information, read here.

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HeadStart is an extension of your team to help you finish your content projects. Call 1.647.479.9783 or contact us.