What is the difference between an outlining call and an interview?

An outlining call between a writer and a marketer (or subject matter expert) is a call to discuss the content for a specific piece when they know what they want us to write. Think of it as a “brief by phone” instead of writing it out yourself.  

An interview call (brainstorming session) is usually with a subject matter expert that results in a working title and ideas for the content they would like us to write about. In both cases, the writer produces the outline for approval. 

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