Managing Partner
Financial Services, Payments, Technology, Merchant (B2B) Marketing

Susan Varty is known for go-to-market and digital strategies to help companies win and retain business. Her areas of expertise include writing for corporate and merchant audiences; payment trends; software product marketing; and lead generation.

An entrepreneur with a technical background, Susan and her team of writers – from all industries – simplify product and corporate content for business audiences.

She is sought-after for public talks on business development and entrepreneurship – speaking at conferences for Women in Payments, Women in Capital Markets, Seneca College, and the Digital Strategy Summit in New York.


Consumer Goods, Food Products, Payments, Merchant (B2B) Marketing

Patrick McBrine, PhD and Partner, brings a wealth of writing experience, from academic books, articles, and reviews, to digital marketing, social media content and advertising. A published author and award-winning academic and researcher, Patrick is proficient in French, German and several other languages. He also teaches Effective Writing and Communication at the university level.

Good writing matters in the digital age – now more than ever – and clients who want to reach their personal and business goals need to make writing a priority.


Partner & Researcher
Industry and Market Research, Retail, Payments, Merchant (B2B) Marketing

Amanda Spencer understands how data and different perspectives can uncover new opportunities critical to today’s decision makers. She brings an in-depth, investigative approach to all of her client work, uniting her experiences from the corporate world and her academic career. This combination provides clients with top-notch industry and market research, as well as thorough, quality articles and whitepapers.

A former lecturer at Brock University and OCAD University, Amanda has also worked in retail management, human resources, and corporate training. She has seen first-hand how a team – and companies as a whole – can be energized and transformed by effective communication.

We provide a wide range of top-tier services including marketing content for

Our Team

HeadStart Copywriting

HeadStart Copywriting offers professional writing services for marketers at corporations.


Our team of writers are industry-experienced professionals with academic and business backgrounds.

Based in Canada, our team of senior writers offers a flexible, process-driven approach to ensure seamless quality and delivery.


We offer an unlimited, “Copy-As-A-Service” (CaaS) subscription model that eliminates negotiation per project and helps you ramp up content production without increasing your budget.

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Professional writers make a difference – delegate your content development and get a head start! Interested in partnership? Please let us know!




HeadStart is an extension of your team to help you finish your content projects. Read about our approach and let's get started. Call 1.647.479.9783 or contact us.