Managing Partner
Financial Services, Technology and Business Owner Audiences

Susan Varty is known for go-to-market and content strategies to help companies win and retain business. Her areas of expertise include writing for corporate and business owner audiences; payment trends; content marketing; and lead generation.

She is sought-after for public talks on content marketing and entrepreneurship, speaking at conferences for RFi Group, Women in Payments, Women in Capital Markets, MaRS Grow Camp, and the Digital Strategy Summit in New York.

Susan also teaches content marketing at Centennial College and is the publisher of BusinessBreak.tips, a site for business owners, soon to be launched in the fall of 2018.


Financial Technology, Payments and Merchant (B2B) Marketing

Patrick McBrine, PhD and Partner, brings a wealth of writing experience, from academic books, articles, and reviews, to digital marketing, social media content and advertising. A published author and award-winning academic and researcher, Patrick is proficient in several languages and specializes in financial technology. He teaches Effective Writing and Communication at the university level in addition to courses on literature and the History of the English Language.

“Good writing matters in the digital age – now more than ever – and clients who want to reach their personal and business goals need to make effective writing a priority.”


Partner & Researcher
Industry and Market Research, Retail, Payments and Merchant (B2B) Marketing

Amanda Spencer understands how data and different perspectives can uncover new opportunities critical to today’s decision makers. She brings an in-depth, investigative approach to all of her client work, uniting her experiences from the corporate world and her academic career. This combination provides clients with top-notch industry and market research, as well as thorough, quality articles and whitepapers.

A former lecturer at Brock University and OCAD University, Amanda has also worked in retail management, human resources, and corporate training. She has seen first-hand how a team – and companies as a whole – can be energized and transformed by effective communication.


Financial Services, Capital Markets, Personal Finance, Media Relations, Investor Relations and Emerging Markets

Haris Anwar is an experienced business and financial copywriter with a passion for storytelling. He has worked with marketing teams to craft client-facing copy to create powerful user experiences. He has also produced content for financial services and investment-focused websites, including RBC and Motley Fool Canada.

During his 15 years in journalism, Haris covered financial markets in three continents for global media companies, including Bloomberg News, The Globe and Mail, and Dow Jones Newswires.

Haris holds an M.S. degree in business and economic journalism from Columbia University’s Graduate School of Journalism in New York, and a certificate in digital marketing from the University of Toronto.

We provide a wide range of top-tier services including marketing content for

Our Team

HeadStart Copywriting

HeadStart Copywriting offers professional writing services for marketers.


Our team of writers are industry-experienced professionals with academic and business backgrounds.

Based in Canada, our team of senior writers offers a flexible, process-driven approach to ensure seamless quality and delivery.


We offer an unlimited, “Copy-As-A-Service” (CaaS) subscription model that eliminates negotiation per project and helps you ramp up content production without increasing your budget.

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Professional writers make a difference – delegate your content development and get a head start! Interested in partnership? Please let us know!




HeadStart is an extension of your team to help you finish your content projects. Read about our approach and let's get started. Call 1.647.479.9783 or contact us.