by Susan Varty, Founder and CEO
What is outlining?
Available to all of HeadStart’s clients, it is a service we provide to our time-crunched, wonderfully capable marketing partners.
We have listened – and you have shared that getting the information we need into Nectar has been a bit of a bottleneck. We created this service to allow you to work with a HeadStart team member to create outlines on a call.
How does it work?
We schedule an outlining call when you have an idea about a piece of writing you would like, a working title, the main concept of what you want to say, and a potential call-to-action.
Our skilled outliner will lead the call to take down your thoughts and develop the outline for you. Once you approve, it goes straight to your dedicated writer. You may also get more than one outline completed in one call!
What is the difference between an interview call and an outlining session?
- An interview call is held when a company representative or external Subject Matter Expert is needed to discuss their professional insights, technical expertise or service/product experiences, such as a case study. They speak directly with the writer assigned to your account. A list of questions has already been sent to us prior to an interview call and please read this post for more information about interviews.
- An outlining session is a collaborative conversation (generally with you only), to draft ideas into an organized list of information you want us to write about. This saves you time and supports you so you don’t have to “write a brief”. A working title is all that is required prior to an outlining session. Please read this post to review the outline structure we work towards.
How much does it cost?
Two (2) outlining sessions a month are included in everyone’s current plan, also known as the Freedom package. And you can have as many outlining sessions a month that you need with our “Freedom Plus” and “Total Freedom” packages.
If you would like to review all the benefits and perks we have listed in our packages, please email firstname.lastname@example.org.
We are excited to provide this new level of support; we hope your able to take full advantage of outlining and move your content strategy forward in an effective and efficient way!All Posts
HeadStart is different because the subscription-style service offers greater flexibility and opportunities for productivity increases. As a marketer, I appreciate HeadStart because they are committed to delivering the highest-quality editorial output. Our favourite thing about HeadStart is the personalized service aspect.
Our favourite thing about HeadStart was how we could scale up our content production with a team dedicated to Briq's success. We were able to produce more long-form content and branch out into different styles thanks to HeadStart's expertise and knowledge. Lawrence — our writer — was always up to the task and recreated the Briq voice and tone through multiple content styles.
HeadStart is different because: the true care and value that they provide us. Creating content is a huge part of my role, so being able to trust an agency that captures the voice of our customer perfectly is essential. As a marketer, I appreciate HeadStart because they: are easy to work with and understand our needs.